I am bullish on animal protein & the technologies enabling the supply chain of the future.
There are unique challenges facing each part of the supply chain, from the farmer to the processor to major food companies and retailers. And, for the consumer. Yet….
Technology can turn these challenges into opportunities, if the right minds rally around the right problems with pragmatic solutions.
I believe a prime future is up ahead.
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If Impossible Foods outsmarts the meat industry, its for this reason.
“We are going to replace animals in the food system by 2035,” said Pat Brown, founder and CEO of Impossible Foods, in late August 2019. According to a Harvard Business School case study on plant-based meat alternatives: “In 2016, after $80 million in research and development, Impossible Foods launched its first product: a plant-based imitation of […]
Meat eaters don’t care about livestock genetics, could they?
In the 1950’s my grandparents began growing green chili peppers in the high desert of southeast Arizona with its warm summer days, cool evenings, and dirt ditch irrigation. The limiting factor for pepper market growth was the inconsistency of the heat – a consumer would get a really hot chili one meal and a mild […]