If Impossible Foods outsmarts the meat industry, its for this reason.

If Impossible Foods outsmarts the meat industry, its for this reason.

“We are going to replace animals in the food system by 2035,” said Pat Brown, founder and CEO of Impossible Foods, in late August 2019. According to a Harvard Business School case study on plant-based meat alternatives: “In 2016, after $80 million in research and development, Impossible Foods launched its first product: a plant-based imitation of [...]

The Investor’s Guide to Animal Protein…I need your help!

The Investor’s Guide to Animal Protein…I need your help!

“We don’t see many options."  "It’s not relevant, it doesn’t move the right needle." These are 2 common themes about technology solutions that I hear when talking with big players in animal ag production that would be customers, the strategics that would be acquirers, and the angel & venture investors that would provide early capital [...]

Tyson’s Moonshot Part 2: Three ways the largest meat company could morph into a tech company.

Tyson’s Moonshot Part 2: Three ways the largest meat company could morph into a tech company.

Tyson recently announced their next CEO and there’s only one way that decision makes sense: Tyson intends to be a tech company. The natural next questions are, why & how would Tyson do this?   To answer the Why, follow the margin. Here’s a snapshot of Tyson’s FY Q3 margins across business lines for 2020 [...]

Tyson’s Moonshot: what the new CEO’s resume really tells us about the future of Tyson Foods

Tyson’s Moonshot: what the new CEO’s resume really tells us about the future of Tyson Foods

This week Tyson Foods named Dean Banks as its next Chief Executive Officer. Dean Banks was named president of Tyson Foods last December, but the media references his experience as a “ tech executive” and his time at Alphabet. Curious about this experience, I went to his LinkedIn profile.   Was he a C-level executive at Alphabet? Division [...]

Why?

Why?

10 weeks into writing the weekly Prime Future newsletter, I've been  wrestling with the where-are-we-going-with-this questions like, who am I really writing for and why? The bleeding-edge livestock producer? The soon-to-be founder? The seasoned entrepreneur? The investor considering the space? The biz dev lead sourcing M&A targets? For the last 3 months I’ve been quarantining [...]