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AgTech Animal AgTech Developing economies Markets
ByAuthor janettebarnard20Posted on March 30, 2023April 11, 2023
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Prime Future 145: What would Norman say?

Ugh. That was my reaction when my book club chose a book about life in a Mumbai slum called, ironically, behind the beautiful forevers. We...
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Animal AgTech Innovation
ByAuthor janettebarnard20Posted on March 20, 2023April 11, 2023
198
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Prime Future 144: Goliath’s big fat feet.

It’s the most chaotic time of the year in the US for college basketball fans, with the NCAA tournament in full swing. Aka March...
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Animal AgTech
ByAuthor janettebarnard20Posted on March 13, 2023April 11, 2023
177
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Prime Future 143: What if it doesn’t work?

97% of why I work out at Orange Theory Fitness is their tech system: a connected heart rate monitor that feeds into a leaderboard...
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Animal AgTech Venture Capital
ByAuthor janettebarnard20Posted on March 6, 2023April 11, 2023
185
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Prime Future 142: Is animal agtech venture viable?

When I started writing this newsletter in 2020, if you had asked me what I’d be doing in 2023, I would have told you...
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Animal AgTech Business Model Innovation
ByAuthor janettebarnard20Posted on January 2, 2023January 2, 2023
208
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Prime Future 133: new year who dis

With the start of a new year, I’ve been thinking about what we’re doing here, and how I want to evolve Prime Future in...
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AgTech Animal AgTech Venture Capital
ByAuthor janettebarnard20Posted on November 28, 2022December 28, 2022
230
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Prime Future 128: The overlap between FTX and funny business in cattle feeding

The FTX implosion is a train wreck and I 👏🏽can👏🏽not👏🏽 look away. It’s shocking because of the scale of the implosion and the depth...
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Animal AgTech Emerging Tech Transportation
ByAuthor janettebarnard20Posted on November 7, 2022December 28, 2022
183
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Prime Future 125: the✨magic✨in solving invisible problems

Amazon launched AWS in 2006; Microsoft launched Azure in 2010. The cloud is old news. We’ve digitized all the things; the digital west has been...
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AgTech Animal AgTech
ByAuthor janettebarnard20Posted on August 14, 2022December 28, 2022
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Prime Future 113: The boogeyman of first mover advantage

Netflix launched their streaming service in 2007 and has 220.7 million subscribers. Disney+ launched late 2019 and now has 221 million subscribers. Hmm, seems...
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AgTech Animal AgTech Venture Capital
ByAuthor janettebarnard20Posted on July 25, 2022December 28, 2022
140
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Prime Future 110: Rising from the averages: a cattle story

“If the cattle industry is to survive, it must adapt to new customer demands and scientific knowledge to create a better product. The industry’s...
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AgTech Animal AgTech Venture Capital
ByAuthor janettebarnard20Posted on May 30, 2022December 28, 2022
99
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Prime Future 102: What if Cargill, Tyson & Pilgrims were venture-backed companies?

Imagine an alternate universe where William Cargill, Sam Walton, John Tyson, Bo Pilgrim, and JR Simplot had access to venture capital in their early...

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I am bullish on animal protein & the technologies enabling the supply chain of the future. There are unique challenges facing each part of the supply chain, from the farmer to the processor to major food companies and retailers. And, for the consumer. Yet…. Technology can turn these challenges into opportunities, if the right minds rally around the right problems with pragmatic solutions.

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