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AgTech Animal AgTech Developing economies Markets
ByAuthor janettebarnard20Posted on March 30, 2023April 11, 2023
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Prime Future 145: What would Norman say?

Ugh. That was my reaction when my book club chose a book about life in a Mumbai slum called, ironically, behind the beautiful forevers. We...
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Animal AgTech Innovation
ByAuthor janettebarnard20Posted on March 20, 2023April 11, 2023
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Prime Future 144: Goliath’s big fat feet.

It’s the most chaotic time of the year in the US for college basketball fans, with the NCAA tournament in full swing. Aka March...
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Animal AgTech
ByAuthor janettebarnard20Posted on March 13, 2023April 11, 2023
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Prime Future 143: What if it doesn’t work?

97% of why I work out at Orange Theory Fitness is their tech system: a connected heart rate monitor that feeds into a leaderboard...
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Animal AgTech Venture Capital
ByAuthor janettebarnard20Posted on March 6, 2023April 11, 2023
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Prime Future 142: Is animal agtech venture viable?

When I started writing this newsletter in 2020, if you had asked me what I’d be doing in 2023, I would have told you...
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AgTech Artificial Intelligence Genetics
ByAuthor janettebarnard20Posted on February 27, 2023April 11, 2023
65
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Prime Future 141: 7 acres —> 1 takeaway

The hosts of my favorite podcast, Acquired, talk about the idea that actual tech enablement always shows up in a company’s P&L, whether in the form of...
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Meat Meat retail
ByAuthor janettebarnard20Posted on February 20, 2023April 11, 2023
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Prime Future 140: Flip retained ownership on its tail.

Just for giggles, let’s play a game. Imagine a world in which packers borrowed the retained ownership model and applied it to the meat...
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Leadership
ByAuthor janettebarnard20Posted on February 13, 2023April 11, 2023
64
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Prime Future 139: Working Genius

If you’ve been around here very long, you know my obsession with this idea from Allen Nation: “The innovative farmer is seen by his farm neighbors...
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Leadership Supply Chain
ByAuthor janettebarnard20Posted on February 6, 2023April 11, 2023
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Prime Future 138: The future is fiercely collaborative.

This week we throwback to Prime Future 68 as a welcome to new followers & as the setup for next week. There’s a local ranching family...
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Emerging Tech Funding Venture Capital
ByAuthor janettebarnard20Posted on January 30, 2023April 11, 2023
67
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Prime Future 137: It’s time to call it, farm mgmt software was a wash.

Riddle me this: What do you call a category of companies that raised a ton of venture capital and, a decade later, had not one...
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Meat
ByAuthor janettebarnard20Posted on January 23, 2023April 11, 2023
60
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Prime Future 136: 1975 should call the pork people

Does the name H.A. Etling mean anything to you? Me neither, until recently. What about Certified Angus Beef, does that ring a bell? Of course. We’ve looked at...

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I am bullish on animal protein & the technologies enabling the supply chain of the future. There are unique challenges facing each part of the supply chain, from the farmer to the processor to major food companies and retailers. And, for the consumer. Yet…. Technology can turn these challenges into opportunities, if the right minds rally around the right problems with pragmatic solutions.

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