Prime Future

Technology only has a fighting chance in agriculture when it definitively improves producer outcomes🤑 and/or consumer outcomes😃. Tech for the sake of tech is a road...

AgTech Business Model Innovation

Byjanettebarnard20November 30, 2021March 28, 2022

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Prime Future 78: The gate’s closing on 2021

With the gate rapidly swinging shut on 2021, here’s a look at the 5 most popular Prime Future editions this year: (5) Egos & Incentives...

Leadership

Byjanettebarnard20November 23, 2021March 27, 2022

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Prime Future 77: Ridiculous Generosity

It’s Thanksgiving week in America and if the pilgrims had celebrated with prime rib instead of turkey, it would be my definitive favorite holiday....

Emerging Tech

Byjanettebarnard20November 16, 2021March 27, 2022

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Prime Future 76: Meat the metaverse

Facebook recently announced the company is changing its name to Meta, a head nod to their bet on the ‘metaverse’. The Internet had a...

Leadership

Byjanettebarnard20November 9, 2021March 10, 2022

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Prime Future 75: Nobody knows how the future of work will work.

There is no such thing as “The Cattle Market”. There is a price for live cattle futures contracts, or this week’s average price of...

Supply Chain

Byjanettebarnard20November 2, 2021March 10, 2022

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Prime Future 74: Vertical Integration 2.0

Along with many other processors, a poultry integrator recently announced increased wages for processing plant employees and truck drivers. Because poultry is so vertically...