Animal AgTech Innovation

Prime Future 144: Goliath’s big fat feet.


It’s the most chaotic time of the year in the US for college basketball fans, with the NCAA tournament in full swing. Aka March Madness.

The thing about March Madness is that, because it’s a one-and-done tournament, your team having a high seed is great but also nerve-wracking. Because on any given day of the tournament, some pesky David can slay Goliath and dash an entire year of hopes and dreams.

I’m a devoted Arizona basketball fan, so I speak from way too much experience on this, including our own inglorious Goliath-style loss in the first round of the tourney this year. 🙄

The very next night #1 seed Purdue experienced the same fate when a school I’d never heard of just owned this OG basketball program.

Pure magic for David, complete devastation for Goliath.

There are a lot of ways to measure the gap between David and Goliath, but coaches’ salaries are a decent indicator in this case.

Purdue’s coach makes a cool $3.85 million salary, with bonuses for post-season wins.

The tiny no-name school that beat them?

Their coach makes $22,990. TWENTY-TWO THOUSAND DOLLARS. This guy could have made more money this year as the Walmart greeter. (tho, of course, he did just punch his ticket to greener pastures)

Amidst all the David & Goliath’ing in basketball this weekend, I’ve also been reflecting on the complete and utter chaos of the Silicon Valley Bank situation that unfolded last week and into the weekend.

The crux of the matter (as I understand it) was poor risk management, specifically mismanagement of duration risk as SVB bought long-term treasuries. It was all fine and well until interest rates rose and the value of the bond portfolio decreased. This paragraph from the WSJ nails it:

There are a handful of startups that raised capital in the past few years and set out to disrupt SVB, to become the new default banking choice for startups and VC’s.

But these startups gunning for SVB had zero to do with why SVB failed.

SVB failed because of unforced errors.

For as much as we love a story of David defeating Goliath, I wonder if more often than not in business, incumbent Goliaths fail because of their own unforced errors.

Maybe Goliaths are more apt to stumble on their big fat giant feet than they are to be slayed by David’s slingshot, especially in agriculture.

The backdrop to all of the above is the Animal Agtech Summit & World Agritech last week.

Both events were filled with fledgling enterprises trying to bring their insight to life in enough time to stay alive, some with the hope of proving their value enough to be acquired by an industry incumbent but many with the hope of disrupting incumbents, of being the David to fell Goliath.

But the thing about giants is that they have at least some degree of staying power; that is their superpower.

I look around animal ag at the incumbents in all the major segments (animal health, animal nutrition, equipment, packers, etc) and I think they are far more likely to die of unforced errors than by David's disruptive slingshot.

For starters, despite 15+ years of really great stuff in agtech, I can’t point to a single major incumbent in any segment of agriculture that failed because they were disrupted. Not one.

One could argue that this says more about how incumbents have responded to innovation, or about the oligopoly structure of many segments. One could also argue it reflects the type of innovation emerging in agtech. One could also argue the past is not a predictor of the future, and it’s only a matter of time until this happens.

Maybe this is a purely philosophical question, or maybe it’s a good time to look out for big fat giant feet. Or maybe it warrants the question, who is most likely to be the Netflix to the Blockbuster of ag? (Though I’ve also read variations of that story that indicate it too was far more of an unforced error situation than the version we tend to think of.)

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“Buy land. They aren’t making any more of it.”

It seems like every farm kid across the entire face of God’s green earth grew up hearing some variation on this idea. Farmland has historically appreciated ~12% annually.

While farmland has been a reliable investment class over time, many would say that’s true of the broader real estate market.

So this tweet caught my eye:

If you’ve never felt older than after reading that tweet, you are not alone.

What non-physical things are ‘young crypto investors’ investing in? The obvious is cryptocurrencies, but there are also DAOs (which we’ve briefly touched on) and NFTs.

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Prime Future 79: Blockchain…all dressed up but where to go?


Technology only has a fighting chance in agriculture when it definitively improves producer outcomes🤑 and/or consumer outcomes😃. Tech for the sake of tech is a road to nowhere.

Moreover, I get reeally skeptical when seemingly overnight cult-like obsessions form, as has happened in the second half of 2021 in the tech world with DAOs.

Unpopular opinion: DAOs are just blockchains all dressed up & looking for something to do on a Friday night.

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Constitution DAO is probably the most public example, recently formed to purchase a copy of the US Constitution that was going up for auction. The group raised ~$40M which wasn’t quite enough to snag the prize, so the DAO was dissolved.

One definition of a DAO is, “a group organized around a mission that coordinates through a shared set of rules enforced on a blockchain.” Hmmm. Here’s another perspective:

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