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AgTech Animal AgTech Developing economies Markets
ByAuthor janettebarnard20Posted on March 30, 2023April 11, 2023
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Prime Future 145: What would Norman say?

Ugh. That was my reaction when my book club chose a book about life in a Mumbai slum called, ironically, behind the beautiful forevers. We...
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AgTech Artificial Intelligence Genetics
ByAuthor janettebarnard20Posted on February 27, 2023April 11, 2023
209
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Prime Future 141: 7 acres —> 1 takeaway

The hosts of my favorite podcast, Acquired, talk about the idea that actual tech enablement always shows up in a company’s P&L, whether in the form of...
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AgTech Animal AgTech Venture Capital
ByAuthor janettebarnard20Posted on November 28, 2022December 28, 2022
230
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Prime Future 128: The overlap between FTX and funny business in cattle feeding

The FTX implosion is a train wreck and I 👏🏽can👏🏽not👏🏽 look away. It’s shocking because of the scale of the implosion and the depth...
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AgTech Animal Health Venture Capital
ByAuthor janettebarnard20Posted on October 17, 2022December 28, 2022
112
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Prime Future 122: Not all heroes wear capes.

I’m increasingly convinced that in a world of blowhards who overpromise and underdeliver, to underpromise and overdeliver is a superpower. Not only is it a...
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AgTech Animal AgTech
ByAuthor janettebarnard20Posted on August 14, 2022December 28, 2022
118
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Prime Future 113: The boogeyman of first mover advantage

Netflix launched their streaming service in 2007 and has 220.7 million subscribers. Disney+ launched late 2019 and now has 221 million subscribers. Hmm, seems...
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AgTech Animal AgTech Venture Capital
ByAuthor janettebarnard20Posted on July 25, 2022December 28, 2022
140
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Prime Future 110: Rising from the averages: a cattle story

“If the cattle industry is to survive, it must adapt to new customer demands and scientific knowledge to create a better product. The industry’s...
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AgTech Animal AgTech Venture Capital
ByAuthor janettebarnard20Posted on May 30, 2022December 28, 2022
98
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Prime Future 102: What if Cargill, Tyson & Pilgrims were venture-backed companies?

Imagine an alternate universe where William Cargill, Sam Walton, John Tyson, Bo Pilgrim, and JR Simplot had access to venture capital in their early...
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AgTech Animal AgTech
ByAuthor janettebarnard20Posted on May 2, 2022December 28, 2022
87
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Prime Future 98: maybe Market Conditions are the real innovation arbiters

That is the headline from a recent Wall Street Journal article that goes on to describe an emerging dynamic in this fertilizer-market-gone-wild moment: This summary highlights...
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AgTech Animal AgTech
ByAuthor janettebarnard20Posted on March 28, 2022December 28, 2022
88
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Prime Future 93: Un-manured money in animal agtech

Last week was the Animal Agtech Innovation Summit held on the front end of the World Agritech Innovation Summit, which is largely focused on...
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AgTech Alternative Meat
ByAuthor janettebarnard20Posted on March 21, 2022March 28, 2022
508
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Prime Future 92: RIP plant-based meat mania

I am often asked about my view on alternative meats and the threat they pose to old fashioned, plant-fed meat. I’ve stayed away from...

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I am bullish on animal protein & the technologies enabling the supply chain of the future. There are unique challenges facing each part of the supply chain, from the farmer to the processor to major food companies and retailers. And, for the consumer. Yet…. Technology can turn these challenges into opportunities, if the right minds rally around the right problems with pragmatic solutions.

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