If Impossible Foods outsmarts the meat industry, its for this reason.

If Impossible Foods outsmarts the meat industry, its for this reason.

“We are going to replace animals in the food system by 2035,” said Pat Brown, founder and CEO of Impossible Foods, in late August 2019. According to a Harvard Business School case study on plant-based meat alternatives: “In 2016, after $80 million in research and development, Impossible Foods launched its first product: a plant-based imitation of [...]

The Investor’s Guide to Animal Protein…I need your help!

The Investor’s Guide to Animal Protein…I need your help!

“We don’t see many options."  "It’s not relevant, it doesn’t move the right needle." These are 2 common themes about technology solutions that I hear when talking with big players in animal ag production that would be customers, the strategics that would be acquirers, and the angel & venture investors that would provide early capital [...]

How to Bring Sexy Back to Animal Ag Innovation

How to Bring Sexy Back to Animal Ag Innovation

Kerryann Kocher, Principal at Rock Road Consulting, recently presented this content to highlight the need for innovation in animal agriculture and ways the industry and entrepreneurs can foster adoption of new technologies. This is a summary of her presentation. Rock Road Consulting has tracked a total of 166 startups with offerings across Animal Ag Tech. [...]

There’s a Meat Vacuum in AgTech; how do we fill it?

There’s a Meat Vacuum in AgTech; how do we fill it?

$16.9B in venture funding went to agtech companies in 2018. Sensors, robotics, machine learning, CRISPR, plant based <anything>, wearable tech for livestock, and so on. A ton of activity in row crops, a lot of activity in dairy, some interesting plays in livestock…but what about the meat sector?  What about that massively critical phase from [...]