Why?

Why?

10 weeks into writing the weekly Prime Future newsletter, I've been  wrestling with the where-are-we-going-with-this questions like, who am I really writing for and why? The bleeding-edge livestock producer? The soon-to-be founder? The seasoned entrepreneur? The investor considering the space? The biz dev lead sourcing M&A targets? For the last 3 months I’ve been quarantining [...]

Tired of being a price taker? Build a moat.

Tired of being a price taker? Build a moat.

The livestock & poultry industry has spent decades driving cost out of animal production systems to increase profit. And we’ve done it well. Really well.  More pounds per animal. Less feed per pound of gain. Least cost feed formulation. Increased efficiency. And yet, we see record high number of farm bankruptcies, near record low farm income, [...]

How to Bring Sexy Back to Animal Ag Innovation

How to Bring Sexy Back to Animal Ag Innovation

Kerryann Kocher, Principal at Rock Road Consulting, recently presented this content to highlight the need for innovation in animal agriculture and ways the industry and entrepreneurs can foster adoption of new technologies. This is a summary of her presentation. Rock Road Consulting has tracked a total of 166 startups with offerings across Animal Ag Tech. [...]

Agriculture’s next AI: Augmenting Innovation

Agriculture’s next AI: Augmenting Innovation

“For startups, 2010 - 2020 was about disrupting, 2020 - 2030 will be about augmenting. Its saying here’s what you as incumbents do well, here’s what we as tech startups do well, here’s how we combine the two to provide a better customer experience.” This is a quote from a financial technology (fintech) founder talking about [...]

Amazon Just Walks Out: why it matters to the meat industry

Amazon Just Walks Out: why it matters to the meat industry

In 2018, Amazon quietly began piloting a new store format, Amazon Go. The premise was this: a shopper walks into the store, scans their Amazon Go app to be allowed through the turnstile, selects items off store shelves, and then walks out of the store. Seconds later, the shopper receives an email with receipt. That’s [...]

There’s a Meat Vacuum in AgTech; how do we fill it?

There’s a Meat Vacuum in AgTech; how do we fill it?

$16.9B in venture funding went to agtech companies in 2018. Sensors, robotics, machine learning, CRISPR, plant based <anything>, wearable tech for livestock, and so on. A ton of activity in row crops, a lot of activity in dairy, some interesting plays in livestock…but what about the meat sector?  What about that massively critical phase from [...]