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Animal AgTech
ByAuthor janettebarnard20Posted on August 3, 2021February 21, 2022
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Prime Future 62: Tech can’t make it rain.

We’ve had 7 inches of rain in the last month, more than the previous 22 months combined. Pastures are green, stock ponds are full,...
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Business Model Innovation Leadership
ByAuthor janettebarnard20Posted on July 27, 2021February 21, 2022
150
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Prime Future 61: Egos & incentives

Sometimes in the B2B world it’s easy to assume business decisions are driven solely by an ROI calculation, neatly tied with an Excel bow...
D2C Meat
ByAuthor janettebarnard20Posted on July 20, 2021February 21, 2022
278
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Prime Future 60: Tighten the packer feedback loop

In early 2020 I went down the rabbit hole of exploring what D2C might mean for the meat business. Today I want to revisit...
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Animal AgTech Genetics
ByAuthor janettebarnard20Posted on July 13, 2021February 21, 2022
152
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Prime Future 59: Will CRISPR find its legs in livestock?

My interest in science took a nose dive in high school biology when life science seemed contained to owl pellets and dead frogs, which...
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Genetics
ByAuthor janettebarnard20Posted on July 6, 2021February 21, 2022
300
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Prime Future 58: Cattle collision: where the digital revolution meets the genetic revolution

My working hypothesis is that the best way to imagine the future is to better understand the past and what’s led to the present....
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Business Model Innovation Meat
ByAuthor janettebarnard20Posted on June 24, 2021February 22, 2022
473
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Prime Future 57: The packers get Standard Oil’d. Then what?

This is neither political commentary or prediction. This is a look at the hypothetical implications of a hypothetical scenario that has a zero percent...
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Leadership
ByAuthor janettebarnard20Posted on June 17, 2021February 21, 2022
153
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Prime Future 56: A right time for everything, the builder’s version

There is a right time for everything. There is a time to be born and a time to die. There is a time to...
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Business Model Innovation Meat
ByAuthor janettebarnard20Posted on June 12, 2021February 21, 2022
159
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Prime Future 55: Two masters: customer or competitor focused?

“The US meat industry has been able to focus on high volume low complexity production, but Europe is different. There is more complexity built...
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Animal AgTech
ByAuthor janettebarnard20Posted on June 5, 2021February 21, 2022
112
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Prime Future 54: Cyber security risk just got real

What does the JBS ransomware attack mean for companies in meat & livestock? It seems like the public conversation following the JBS ransomware attack...
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Genetics
ByAuthor janettebarnard20Posted on May 29, 2021February 21, 2022
281
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Prime Future 53: The defensive get disrupted.

The big idea last week in Where’s the Honeycrisp of the meat case? was: Most genetic progress in livestock centers around live performance, not end product...

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I am bullish on animal protein & the technologies enabling the supply chain of the future. There are unique challenges facing each part of the supply chain, from the farmer to the processor to major food companies and retailers. And, for the consumer. Yet…. Technology can turn these challenges into opportunities, if the right minds rally around the right problems with pragmatic solutions.

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