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ByAuthor janettebarnard20Posted on August 29, 2022December 28, 2022
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Prime Future 115: Building the (sales) machine as you fly

Let’s talk about building out a sales capability within a startup. This is so tricky because, by definition, you are building the sales process &...
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ByAuthor janettebarnard20Posted on July 4, 2022December 28, 2022
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Prime Future 107: Lunatic farmers, velocity, & the 1% rule 🚀

The content below is from one of my favorite Prime Future editions from 2021. In the coming months, we’ll build on the concept of...
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ByAuthor janettebarnard20Posted on June 6, 2022December 28, 2022
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Prime Future 103: I don’t wanna feed the world anymore.

My friends. I have resisted writing this for a while but alas, here we are. I recently saw a tweet that said: The American...
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ByAuthor janettebarnard20Posted on May 16, 2022December 28, 2022
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Prime Future 100: For the 100th time 😁

I started this project in the uncertainty & isolation of those early pandemic days. The stock market was in free fall and grocery stores...
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ByAuthor janettebarnard20Posted on April 25, 2022December 28, 2022
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Prime Future 97: Game recognize game, scale recognize scale.

The first third of the book The Secret Life of Groceries by Benjamin Lorr is on the evolution & early innovations of the US food retail...
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ByAuthor janettebarnard20Posted on May 22, 2021February 21, 2022
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Prime Future 52: Where’s the Honeycrisp of the meat case?

I love wandering the aisles of a boujee grocery store. HEB, Whole Foods, Wegman’s…here for them all. Naturally a highlight is walking the produce...
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ByAuthor janettebarnard20Posted on January 22, 2021
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The Meat Cartel’s Moat

The whiplash inducing effects of the pandemic highlighted the bottleneck in the meat value chain that sends economic ripples from ranches to food retailers:...
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ByAuthor janettebarnard20Posted on July 24, 2020March 10, 2021
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5 Ways Land Grants can triumph in the post-COVID agriculture industry

The world is moving fast. Universities seem to move…less fast. With universities making plans for education delivery in the upcoming academic year, it raises...
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ByAuthor janettebarnard20Posted on June 18, 2020March 10, 2021
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Tired of being a price taker? Build a moat.

The livestock & poultry industry has spent decades driving cost out of animal production systems to increase profit. And we’ve done it well. Really...
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ByAuthor janettebarnard20Posted on March 12, 2020March 10, 2021
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Agriculture’s next AI: Augmenting Innovation

“For startups, 2010 – 2020 was about disrupting, 2020 – 2030 will be about augmenting. Its saying here’s what you as incumbents do well,...

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I am bullish on animal protein & the technologies enabling the supply chain of the future. There are unique challenges facing each part of the supply chain, from the farmer to the processor to major food companies and retailers. And, for the consumer. Yet…. Technology can turn these challenges into opportunities, if the right minds rally around the right problems with pragmatic solutions.

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