Blog Feed

Why?

Why?

10 weeks into writing the weekly Prime Future newsletter, I've been  wrestling with the where-are-we-going-with-this questions like, who am I really writing for and why? The bleeding-edge livestock producer? The soon-to-be founder? The seasoned entrepreneur? The investor considering the space? The biz dev lead sourcing M&A targets? For the last 3 months I’ve been quarantining [...]

There’s a Meat Vacuum in AgTech; how do we fill it?

There’s a Meat Vacuum in AgTech; how do we fill it?

$16.9B in venture funding went to agtech companies in 2018. Sensors, robotics, machine learning, CRISPR, plant based <anything>, wearable tech for livestock, and so on. A ton of activity in row crops, a lot of activity in dairy, some interesting plays in livestock…but what about the meat sector?  What about that massively critical phase from [...]

5 Ways Land Grants can triumph in the post-COVID agriculture industry

5 Ways Land Grants can triumph in the post-COVID agriculture industry

The world is moving fast. Universities seem to move…less fast. With universities making plans for education delivery in the upcoming academic year, it raises some interesting questions about enrollment, revenue, and sustainability of the current model.  The question for universities is not how they will serve students this fall. It's how they will serve their [...]

Tired of being a price taker? Build a moat.

Tired of being a price taker? Build a moat.

The livestock & poultry industry has spent decades driving cost out of animal production systems to increase profit. And we’ve done it well. Really well.  More pounds per animal. Less feed per pound of gain. Least cost feed formulation. Increased efficiency. And yet, we see record high number of farm bankruptcies, near record low farm income, [...]

How to Bring Sexy Back to Animal Ag Innovation

How to Bring Sexy Back to Animal Ag Innovation

Kerryann Kocher, Principal at Rock Road Consulting, recently presented this content to highlight the need for innovation in animal agriculture and ways the industry and entrepreneurs can foster adoption of new technologies. This is a summary of her presentation. Rock Road Consulting has tracked a total of 166 startups with offerings across Animal Ag Tech. [...]