About

Janette Barnard approaches the animal protein value chain from the following intersections:

  • Digital technology & animal production/processing
  • Venture backed startups & Fortune 500 companies
  • Commercial strategy, Go To Market planning & execution
  • A dual focus on farmer profitability and consumer demands – the supply chain flows from these two anchors

Janette works on problems that touch every link in the value chain, drawing from the following experiences:

  • Cargill, Poultry Marketing in Central America, Beef Sustainability in Canada
  • Elanco, Strategic Account Management
  • McDonald’s Global Supply Chain
  • The White House, Agriculture Industry Liaison
  • The Poultry Exchange, Founder
  • DecisionNext, scaling a venture backed startup as head of commercial working across meat and food enterprises
  • Rock Road Consulting

And yet, the driving force for Janette’s passion for animal agriculture is her own experience growing up around livestock production and hearing stories of how previous generations in her family tackled the challenges of farming and ranching through innovative ideas. This embedded a deep respect for the rich history of the industry and an endless optimism for the future.


Connect with Janette